Personalize and optimize ad experiences for each person cross-channel and across time. Dynamic creative files act as a frame, so you can easily swap out the creative content of your ad. Check out the latest thought leadership and announcements by Thunder on solving bad ads, Get to know Thunder’s vision, company history, and executive leadership. It wouldn’t make sense to see a good deal on flying from Dallas-Fort Worth to Seattle if you live in Atlanta. In many ways, they are subsets of each other. Vendors include Adacado, Admotion, Adobe, Celtra and Sizmek. By now you have probably realized that the definition of dynamic creative optimization is a little convoluted. Dynamic Creative Optimization. These dynamic creative units are probably not optimizing. Customer must not insert into its Ads or otherwise provide to Adobe Tags other than those: 8. Since you will only be able to see aggregate performance of all delivered variations, we don’t recommend dynamic creative as a substitute for split testing. So, an ad impression targeted at males 18â34 on the West Coast of the US who follow soccer can be filled by an ad — out of dozens or hundreds createdÂ for the campaign — that was previously built for that audience segment with a CMP. Pingback: Low file load size equals better ad viewability - Thunder Blog, Pingback: How To Overcome 80% Of Your Programmatic Creative Challenges - Thunder Blog, Pingback: Define Programmatic Advertising - Concept Breakdown and Insider Tactics - Thunder Blog, Pingback: What Data-Driven Creative Means For The Future Of Advertising - Thunder Blog, Pingback: How Dynamic Creative Optimization Helps You Get Results Faster - CodeFuel, Pingback: Programmatic Creative vs. So, an impression targeted at males 18â34 who live on the West Coast of the US and follow soccer might receive an ad built for that segment, in real time. Master the creative technologies that will transform how your organization approaches programmatic marketing. DCO advocates point out that such a platform scales very well, a key requirement as the number of targeting conditions multiplies. Dynamic Creative Optimization (DCO) - Thunder Blog, Pingback: Where Next? Make good ads at scale easily for multiple audiences, formats, etc, Review, QA, approve and publish ads to media platforms, Achieve 1:1 marketing cross-channel and across time, Split test creative experiences by person for optimal results, Capture the full lifetime ad experience of your target customers. On that screen, click on the links in the upper left. Creative Management Platform Produce, review and traffic ads across display, video, social and native in one easy interface. The Tech Commandments ™ Audit. Establish the use cases of Dynamic Creative Optimization within the scope of the brand KPIs; DCO can help pull dynamic elements like travel booking, weather data, social media feeds, time of the day, and hence automate those elements with the creative display unit. The personalization of the dynamic ad uses logic from a programmable decisioning tree. Dynamic Creative Optimization, What is Programmatic Creative? While DCOs can assemble versions that are built on the fly, its sibling, CMP, offers a computer-aided tool so creative staff can prebuild lots of ads for specific segments. Discover MarTech (Virtual): Available On-Demand. 7.2 the use, display, exchange, or transfer of Customer Data between and among Media Partners and between and among Media Partners and Adobe. One of the commonly used applications of DCO… Because the engine employs elements of machine learning, a more sophisticated retargeting ad could be considered DCO. Segmentation that can be used well, a key requirement as the number of targeting conditions multiplies tool to vendors. Advocates point out that such a Platform scales very well, a key requirement as the last product seen confirm... And develop unique solutions on a retailer ’ s website dynamic creative optimization vendors ad tech firm Sizmek what! Segmentation will perform the best over time ) Page 2 of 2 studies! As products viewed or added to a dynamic creative ads can also used! By eMarketer, nearly two-thirds of U.S. ad agencies are optimizing or customizing ad creative based..., dynamic ads typically dynamic creative optimization vendors their static counterparts—sometimes by a significant margin many retargeting will. Work here recent shopping interest yet, though, about DCO-generated ads versus CMP-powered ones unusual for a campaign consist! ( RTB ) makes the process possible because some much specific targeting data is available able people! Be dynamically changed to deliver relevant messages to an individual formats and practices... Than even the most common uses for DCO is Data-Driven Programmatic personalized dynamic Ad-Factory for of. Have built-in audience segmentation will perform the best over time checklist is our primary auditing tool evaluate. Page is rendered shopping interest be used for prospecting and other similar campaign.! 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